From: Trend Micro
Good news in bad times with channel-friendly, hosted security from Trend Micro.
CUPERTINO, Calif., April 6, 2009 Trend Micro is again proving its 100 percent commitment to the channel by now enabling existing Trend Micro channel solution partners to aggressively sell into a rapidly growing SaaS security market.

Trend Micro now provides a complete, channel-friendly portfolio of hosted endpoint, hosted email and hosted Web site security products for small and medium-sized businesses, and is launching a new SaaS for the Channel program to help educate, incent and enable Trend Micro channel solution partners to sell these hosted products.

Industry experts like leading analyst IDC are projecting that the SaaS market overall will grow by more than 40 percent annually in the next five years, with customer adoption of SaaS products projected to accelerate in the current economic downturn.

“When sales are tough, partners will push projects/products which have shorter sales cycles, lower selling costs and earn them recurring revenue. The growth prospects of hosted security will accelerate the shift from traditional on-premise software to hosted across the whole value chain,” said Nikki Babatola, analyst at Canalys.

“A classic win-win,” said Steve Quane, general manager of SMB for Trend Micro. “Customers win with hosted security from Trend Micro with lower maintenance requirements and no hardware costs. Channel partners win with increased margin and a closer customer relationship.

NEW Hosted Security for the Channel Program from Trend Micro

Trend Micro is launching its Hosted Security for the Channel program to enable Trend Micro channel solution partners to sell a family of hosted security products, which includes the following benefits to existing partners:

  1. Incremental channel reward compensation to channel partners when selling hosted endpoint, hosted email or hosted Web site security products from Trend Micro.
  2. Hosted security product trial request lead generation, with leads to be distributed to named channel solution partners.
  3. Free hosted security sales and product training.
  4. Improved renewal management with Worry-Free™ Remote Manager support for hosted security products, and 100 percent channel involvement in hosted security renewal fulfillment.
  5. A Hosted Security for the Channel playbook documenting how Trend Micro channel solution partner can be successful with hosted security from Trend Micro.

“With Trend Micro’s hosted security portfolio, we are able to offer our customers the best hosted security available,” said Tom Ruffolo, president of eSecurITyToGo. “We’ve made a smart decision in partnering with Trend Micro – the company offers breadth and depth in its channel-friendly security products, which reflects its commitment to its partners’ success and profitability.”

NEW Channel-friendly Hosted Endpoint Security from Trend Micro

Trend Micro™ Worry-Free™ Business Security Hosted for small offices protects multiple PCs and notebooks located in or out of the office from viruses and other threats. With single-install security, customers can centrally manage security from anywhere without adding a server or installing server software. Trend Micro hosts and updates the service for you. Since Trend Micro hosts the Web security console, customers may easily manage and review security from anywhere. Protection against threats from the Web is constantly updated by Trend Micro security experts and won’t cause computer slowdown.

NEW Channel-enabled Remote Management for industry-leading Hosted Email Security from Trend Micro

In third party benchmarking completed by West Coast Labs, Trend Micro™ InterScan Messaging Hosted Security was found to be the #1 anti-spam solution when compared to eight other, leading anti-spam products. And Worry-Free Remote Manager now enables our channel solution partners to centrally manage multiple InterScan Messaging Hosted Security customers from anywhere through one secure, hosted Web console. Resellers using Worry-Free Remote Manager – enabling partners to have greater account control is a critical tool that’s free of charge to all Trend Micro channel solution partners – will be also able to be able to directly manage InterScan Messaging Hosted Security customer licensing and renewals.

In the second half of 2009, Worry-Free Remote Manager channel solution partners will also be able to manage Worry-Free Business Security Hosted and Trend Micro SecureSite.

NEW Channel-friendly Hosted Web site Security from Trend Micro

Channel partners can gain more trust – and more business – from their customers by protecting their online revenue with Trend Micro™ SecureSite. SecureSite is a hosted Web site security service helping protect e-commerce sites by scanning for Web site vulnerabilities that threaten online privacy, revenue and business reputation. Selling SecureSite will help them earn additional revenues by attaching their remediation services. With SecureSite, partners are not just selling a product, they’re selling their expertise and services.

Trend Micro’s hosted solutions are powered by the Trend Micro™ Smart Protection Network, a cloud-client security infrastructure that protects customers from Web threats before they can damage the network. By querying in-the-cloud Web, email and file databases, Trend Micro Smart Protection Network provides instant, real-time protection compared to traditional methods of security. For resellers, this means getting updates out to clients quicker, helping to guarantee that remote workers are getting their updates, and not slowing down PCs and laptops.

For more information:

Hosted Security for the Channel

http://us.trendmicro.com/us/solutions/software-as-a-service/channel

Worry-Free Remote Manager

http://us.trendmicro.com/us/products/sb/securesite/index.html

Worry-Free Business Security Hosted

http://us.trendmicro.com/us/products/sb/worry-free-business-security-hosted/index.html

InterScan Messaging Hosted Security http://us.trendmicro.com/us/products/enterprise/interscan-messaging-hosted-security/index.html

Trend Micro SecureSite

http://us.trendmicro.com/us/products/sb/securesite/index.html