WatchGuard Given the 2011 “Customer Value Enhancement Award, Unified Threat Management” by Frost & Sullivan
The Frost & Sullivan Award for Customer Value Enhancement is presented each year to the company that demonstrates excellence in implementing strategies that proactively create value for their customers with a focus on improving the return on investment. The award recognizes the WatchGuard’s inordinate focus on enhancing the value that its customers receive, beyond simply good customer service, leading to improved customer retention and ultimately customer base expansion.
“For a long time, industry analysts have considered WatchGuard to be a top competitor in the UTM market, and this prestigious award further solidifies that leadership position,” said Eric Aarrestad, Vice President of Marketing at WatchGuard. “WatchGuard’s success is due to its unparalleled ability to deliver the greatest customer value through its security products and services.”
WatchGuard’s focus on customer value has propelled the company’s growth in recent years, as the company has achieved record revenue growth in consecutive quarters.
Significance of the Customer Value Enhancement Award
Frost & Sullivan points out that the UTM market continues to grow, but competitors face difficult challenges, as evidenced by new threats, increasing competition and elevated customer expectations. By enhancing their value to customers, Frost & Sullivan acknowledges that UTM vendors can advance their position in the marketplace by offering products, features and services that present the strongest value proposition to customers. Vendors, like WatchGuard, must address new technologies and attack vectors in order to provide valuable services to customers.
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